WHAT THE TRUCK?!? | Mozzarella, Market Shifts & the Cure for Freight’s Cancer
Description
This episode of What The Truck?!? dives into major transportation headlines and features two standout guests shaping the logistics landscape.
The show opens with news updates from FreightWaves’ John Kingston, who discusses a spike in Chapter 11 filings across the transportation sector—five in the first two weeks of October alone. Kingston explains the market pressures behind these bankruptcies and highlights companies navigating reorganization rather than closure.
Next, Malcolm explores innovation and visibility in logistics with Beth Young of Velociti, who shares insights on how her company connects technology across fleets and facilities. She discusses advances in AI, automation, camera safety systems for forklifts, and the growing importance of connectivity and sustainability. The conversation also touches on workforce development, the future of distribution efficiency, and even a fun detour about mozzarella-making and Spanish cuisine.
The final guest, Trent Tello, CEO and founder of Forever Freight Broker, brings high energy and passion for reforming broker–trucker relationships. He tells his personal story of entering the industry after his father lost a trucking business to bad brokers and explains how he’s teaching drivers to “cut out the middleman” by learning brokerage skills themselves. His goal: empower truckers through education, transparency, and long-term thinking.
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